Here’s an idea whose time has come. R.U.D.E. stands for Really Useless Digital Equipment. I made that up and think most everyone will agree, the automated telephone answering systems comes in FIRST.
How many opportunities are you missing because employees are hiding behind this hideous wonder of our digital world? Not far behind is an operator who says, “I don’t know what you mean Augmented Reality; are you sure you want Qualcomm?” And then miffed –at me—pushes a button that lands me into another automated system.
Well, that’s a true story! It happened today. Does it make me want to call back? You tell me!
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